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banner
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A graphic used for advertising or PR/notice purposes. Usually refers to a banner ad on websites.
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bleed
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The extension of a design (commonly 1/8", 3mm or 5mm) allowing a buffer for printers to trim/cut an artwork.
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CMYK
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The four process colours for print: C (Cyan), M (Magenta), Y (Yellow) and K (Black)
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DPI
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Dots Per Inch; refers to resolution (e.g. 72dpi for web resolution, 300dpi for print).
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freelance
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Appointed on a project-by-project basis.
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FTP
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File Transfer Protocol; allows the quick sending of files from one server or computer to another.
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FTP details
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A unique set of details (FTP address, username and password) which grants access for uploading files directly to a server.
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graphic design
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The practice or profession of creating visual representation of an idea or concept.
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image manipulation
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Digital alteration of a graphic (usually a photo).
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logo (logotype)
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A symbol, mark, or identifying name or graphic.
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PMS
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Pantone Matching System; a standard colour-matching set of swatches commonly used with logos and spot colours.
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raster
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A 'bitmapped' graphic made of pixels that has set dimensions (which loses resolution if you enlarge it).
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resolution
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a. The crispness or fineness of detail in an image.
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b. The maximum number of pixels that can be displayed on a monitor (WxH), e.g. 1024x768.
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RGB
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Defines a colour for web/screen: R (Red), G (Green), B (Blue)
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stroke
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A line (esp. around a graphic).
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thumbnail
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A small version of a graphic.
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vector
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A completely resizeable graphic drawn in shapes and lines (paths).
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web template
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A graphic base for a website, designed in a graphics editor, and then split into HTML. A web programmer then adds back-end scripting to make the website functional; in preparation for the content (text and other images) to be integrated.
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white space
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An area in a design where there is no text or graphics. Also called ' negative space'.
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